Hello Design Architect Tech Tennis Dad

Hi, I'm Nick — I design, architect & build learning experiences.

Co-founder & Chief Learning Architect at Sealworks. 34+ years of turning ideas into prototypes, courses, apps, and platforms — from startups to Fortune 500's, reaching millions of learners every year.

34+ yrsOf studio practice
5.4M+Learners reached yearly
5Resource notebooks
180+Tools curated
Nick Floro
Nick FloroDoylestown, PA
01 — What I'm up to

Recently shipped, right now, & what's next.

A live snapshot — updated whenever something interesting changes.

NextSoon
Speaking at DevLearn 2026

Excited to be presenting Amazing Apps & Tools to Create, Collaborate & Inspire this fall in Las Vegas.

November 2026 · devlearn.com ↗
Launchcycle

Sealworks' own task & project tool — refreshing the engine and rolling out a redesigned experience.

Q3 2026
Basil — a new learning platform

A new place to create, track, and connect learning — cohorts, content, and what people actually learned.

Late 2026
02 — My Resource Notebooks

Five living notebooks — tools, apps, and ideas to design, build & ship.

Resource notebooks built to share the tools, tech, and best practices we use every day — one obsession: making learning better.

03 — Conferences

Where to find me in 2026.

Three decades of speaking, teaching, and workshopping — from conference keynotes to deep-dive workshops to weekly classes. Always available to speak, share, or keynote your next event. Reach out →

2,900+ Hours presenting
33yrs On stage & in classrooms
04 — What I do

What I do.

34+ years, a studio, a lot of sketching, imagining, architecting, playing — and four ways I help teams launch new experiences.

I'm a co-founder and Chief Learning Architect at Sealworks Interactive Studios. 34 years in, still building learning experiences, apps, and web platforms.

I work where design meets technology — helping teams turn rough ideas into things people actually use.

Most days I'm teaching, sketching, or prototyping with teams. Our solutions have reached audiences from K–12 classrooms to enterprise organizations, and we are always on the hunt for the next idea.

My work has helped create learning experiences that reach millions of learners worldwide each year — from K–12 to enterprise.

01 / Discover

Experience Design

Research, strategy, and interaction design. Start with the user, work backwards. Storyboards, journey maps, the whole kit.

UXResearchIA
02 / Design Thinking

Sketching & Prototyping

From low-fi paper to working AI-built prototypes in hours. The fastest path from idea to "let's try it."

FigmaClaudeLovable
03 / Build

Web & App Development

Web apps, mobile apps, and platforms built to grow with you. End-to-end, from architecture to ship.

AWSPythonNativeCloud
04 / Launch

Amazing Experiences

Content, tools, apps, and platforms built around your audience first — then designed to scale as they grow.

DesignTechnologyL&D
05 — On the shelf

What I'm reading — over and over.

A short list of the books I keep gifting, citing, or re-reading.

The Design of Everyday Things
Don Norman
Foundational
The Design of Everyday Things
Don Norman

Still the clearest explanation of why doors confuse people — and how to design things that don't.

Amazon ↗
Sprint
Jake Knapp
Sprint
Jake Knapp

The five-day playbook that cured my "let's-have-another-meeting" addiction.

Amazon ↗
Make It Stick
Brown · Roediger · McDaniel
For L&D
Make It Stick
Brown · Roediger · McDaniel

If you build learning experiences and haven't read this, stop everything.

Amazon ↗
The Mom Test
Rob Fitzpatrick
The Mom Test
Rob Fitzpatrick

A 90-minute read that fixes 90% of bad customer interviews.

Amazon ↗
Universal Principles of UX
Irene Pereyra
Universal Principles of UX
Irene Pereyra

100 design principles I keep within arm's reach. The kind of book you flip open mid-project to get unstuck.

Amazon ↗
Creativity, Inc.
Ed Catmull
Creativity, Inc.
Ed Catmull

Pixar's playbook on protecting fragile ideas from the people who'd kill them too early.

Amazon ↗
The Ride of a Lifetime
Robert Iger
The Ride of a Lifetime
Robert Iger

Lessons from 15 years running Disney — leadership, taste, and big bets.

Amazon ↗
Insanely Simple
Ken Segall
Insanely Simple
Ken Segall

The obsession that drove Apple — and a great primer on simplicity as a discipline.

Amazon ↗
Doom Guy
John Romero
Doom Guy
John Romero

Life in first person. A wild reminder of what small teams can ship.

Amazon ↗
Build
Tony Fadell
Build
Tony Fadell

An unorthodox guide to making things worth making — from the Nest & iPod creator.

Amazon ↗
Hooked
Nir Eyal
Hooked
Nir Eyal

How habit-forming products get built — and the ethics of using the model thoughtfully.

Amazon ↗
I Am Spock
Leonard Nimoy
I Am Spock
Leonard Nimoy

A craftsman's memoir on inhabiting a character — and the art of restraint.

Amazon ↗
Console Wars
Blake J. Harris
Console Wars
Blake J. Harris

Sega vs. Nintendo — the scrappy underdog playbook for taking on a giant.

Amazon ↗
Empire of AI
Karen Hao
Empire of AI
Karen Hao

Karen Hao's deep look inside OpenAI — how it grew, who got hurt along the way, and what it means for the rest of us building with this stuff.

Amazon ↗
The Making of Prince of Persia
Jordan Mechner
The Making of Prince of Persia
Jordan Mechner

A working journal from one of gaming's pivotal moments. Pure craft, pure honesty.

Amazon ↗
Loonshots
Safi Bahcall
Loonshots
Safi Bahcall

How to nurture the wild ideas that win wars, cure diseases, and transform industries.

Amazon ↗
Atomic Habits
James Clear
For L&D
Atomic Habits
James Clear

Tiny changes, remarkable results. The clearest playbook I've found for designing systems that produce lasting behavior change.

Amazon ↗
Design for All Learners
Sarah Mercier
For L&D
Design for All Learners
Sarah Mercier

A practical guide to designing learning for everyone. Sarah makes accessibility feel like a starting point, not a cleanup task.

Amazon ↗
Design for How People Learn
Julie Dirksen
For L&D
Design for How People Learn
Julie Dirksen

The book I keep handing junior designers. Friendly, practical, and worth re-reading every couple of years.

Amazon ↗
Analytics for Instructional Designers
Megan Torrance
For L&D
Analytics for Instructional Designers
Megan Torrance

Finally — an analytics book written for IDs, not data scientists. The piece I was missing when trying to prove learning actually worked.

Amazon ↗
The Modern Learning Ecosystem
JD Dillon
For L&D
The Modern Learning Ecosystem
JD Dillon

L&D that fits how people actually work — learning in the flow, not pulled out of it. JD lays out a real model, not a wish list.

Amazon ↗
The Frontline Enablement Playbook
JD Dillon
For L&D
The Frontline Enablement Playbook
JD Dillon

For anyone designing learning for the people actually doing the work. Practical plays you can run with on Monday.

Amazon ↗
Press Reset
Jason Schreier
Press Reset
Jason Schreier

An unflinching look at what happens when studios collapse — and what the people who keep building learn from the wreckage. Required reading for anyone running creative teams.

Amazon ↗
The AI Implementation Guide
Megan Torrance
For L&D
The AI Implementation Guide
Megan Torrance

What I keep handing teams trying to get past the AI demo phase. Specific enough to actually use on Monday morning.

Amazon ↗
Applying AI to Learning & Development
Josh Cavalier
For L&D
Applying AI to Learning & Development
Josh Cavalier

Honest about where AI helps in L&D and where it doesn't. Useful framing if you're trying to figure out where to start.

Amazon ↗
06 — My Studio
Sealworks portfolio — web, mobile, tablet, and platform experiences shipped over three decades

We develop amazing experiences that evolve and scale with you.

The studio I co-founded in 1992 — pairing design + technology to create amazing experiences that reach millions of learners each year.

Visit Sealworks ↗
34+ Years of studio practice
5.4M+ Learners reached annually
Award-winning Design + technology craft
07 — Say hi
Nick Floro

Got an idea? Let's talk.

Whether you're sketching out your first app, improving an existing learning platform, exploring a new AI idea, or scaling a solution to reach millions of users — I'd love to hear what you're working on.

Use the Let's Chat button to grab time on my calendar. Some of my favorite conversations start with someone saying "what if?"

Tweaks