You don't often get a chance to say I love that commercial but VW hit a home run connecting with viewers emotions of the Star War fans. I have a 5 year old, and we often run around the house using the force on each other so this really created an emotional bond that is often missing in what we see and/or produce, by adding that missing ingredient it helps you get to the next level with viewers. Think about this when you are developing your next story and try to weave into your creative.

You can watch the entire video below:

We got to be part of TEDxPhilly as a sponsor at the end of last year. It was a great event and some amazing speakers from Philadelphia. Check out my favorite below:

Check out our schedule and presentations at the Learning Media Studio, a great way to get introduced or get caught up on the latest technology for your media = audio + video. http://www.learningsolutionsmag.com/content/1791/learning-solutions-conference-2011-learning-media-studio